The success of Douyin prompted ByteDance Ltd, owner of the video-sharing platform, to launch the app globally. The app was developed in 200 hundred days and got its first 100 million users within a year. Douyin, which in Chinese means “vibrating sound,” became extremely popular upon launch. News: YouTube Studio Gets A New Icon: Twitter Users Go Hysterical How it all beganĭouyin, the Chinese counterpart of TikTok, was launched in 2016. While TikTok has changed its visual identity a few times, it has always stuck to the centerpiece of its logo design: the colorful musical note. And why? Fake news, dummy profiles, social anxiety, online abuse, and cyberbullying have become a common practice, and when you couple that with a logo change, it may feel like a punch in the face to the users. Rebranding is a natural process, but when forced, it can feel like a betrayal to the users, especially in the case of social networking sites. While most social media platforms are not even a decade old, they have gone through several partial or complete logo overhauls: this is a serious cause of concern. Users determine the potency of various social networking sites based on how the app icon or the logo looks.
Logos are an important feature of social networking sites. Apart from being at the top of the charts for app downloads, “consumers spending on TikTok has now surpassed $2.5 billion globally.” Despite being banned by governments in different countries, the video-sharing app has only grown in popularity. According to data revealed by Sensor Tower, TikTok is only the first app after Facebook to have surpassed 3 billion downloads.
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